This TED Talk given by Will Stephen in New York is among my favorites and one that has a special meaning to me. It is about a presentation, who's sole purpose is to ridicule  the techniques used to get a point across, but at the same time, it gets a point across, which is how to get a point across and how to sell your brand out in the real world. This TED Talk offers an insight of how we can use our resources at our advantage, and how overall, we are our own  resource . Through the power of language, body movement,  technology, and Communication,  Will Stephen makes sure the audience is engaged in his talk , which is about nothing. This is relevant to me as it has helped me understand that no big words or a complex presentation is needed to get a point across, its just confidence and a clear goal in mind.